JBS' Grand plan for 2030
Our National-Impact Division
Vision 2030
Business Launchpad
The JBS Middle East Story is Pre-Determined with strong vision & dream in GCC's vibrant heart
Where Omani ambition becomes capability — a national program built to scale founders, operators and the innovation culture of the Sultanate.
Ebook Middle east
JBS Business Launchpad
Vision 2030
At the core of JBS Middle East’s growth story lies ebook Middle East – our flagship platform and the first unified digital ecosystem for GCC tourism. Built with a bold vision and strong foundations, ebook Middle East is designed to change how people travel, connect, and experience the region.
The Journey to 2030
JBS Middle East has invested strategically to build a seamless, AI-powered platform that integrates flights, hotels, attractions, and the forthcoming GCC Grand Tours Visa (launching 2025). This first-mover advantage allows ebook Middle East to become the region’s Schengen-style gateway, enabling multi-country itineraries across Oman, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.
Through agentic AI personalization, exclusive airline partnerships (Oman Air, Salam Air), and curated local experiences, ebook Middle East is setting the foundation for a $1 billion travel network spanning the Middle East, Asia, and Europe.
Building Now
2025: MVP launch with flights, hotels, events, and visa integration.
2026: Expansion into predictive AI itineraries, AR/VR guides, and advanced corporate travel management.
2027 onward: Full Travel OS for leisure and business travelers, scaling across GCC and beyond.
Transforming the GCC Travel Landscape
By 2030, ebook Middle East will:
Position the Sultanate of Oman as the region’s tourism transit hub.
Facilitate millions of seamless intra-GCC and international trips annually.
Enable governments, corporations, and leisure travelers to access a single-window travel ecosystem.
Drive sustainable cultural exchange through the JBS Foundation.
At the core of JBS Middle East’s growth story lies ebook Middle East – our flagship platform and the first unified digital ecosystem for GCC tourism. Built with a bold vision and strong foundations, ebook Middle East is designed to change how people travel, connect, and experience the region.
The Journey to 2030
JBS Middle East has invested strategically to build a seamless, AI-powered platform that integrates flights, hotels, attractions, and the forthcoming GCC Grand Tours Visa (launching 2025). This first-mover advantage allows ebook Middle East to become the region’s Schengen-style gateway, enabling multi-country itineraries across Oman, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.
Through agentic AI personalization, exclusive airline partnerships (Oman Air, Salam Air), and curated local experiences, ebook Middle East is setting the foundation for a $1 billion travel network spanning the Middle East, Asia, and Europe.
Building Now
2025: MVP launch with flights, hotels, events, and visa integration.
2026: Expansion into predictive AI itineraries, AR/VR guides, and advanced corporate travel management.
2027 onward: Full Travel OS for leisure and business travelers, scaling across GCC and beyond.
Transforming the GCC Travel Landscape
By 2030, ebook Middle East will:
Position the Sultanate of Oman as the region’s tourism transit hub.
Facilitate millions of seamless intra-GCC and international trips annually.
Enable governments, corporations, and leisure travelers to access a single-window travel ecosystem.
Drive sustainable cultural exchange through the JBS Foundation.
At the core of JBS Middle East's national contribution lies JBS Business Launchpad — our flagship program and the Sultanate's most practical engine for turning young Omani talent into scaled, profitable businesses. Built on strong foundations and aligned to Oman Vision 2040, the Launchpad is designed to change how founders are coached, how operators are equipped, and how innovation takes root across the GCC.
The Journey to 2030
JBS Middle East has invested strategically to build a unified founder-development system that combines NLP-based executive coaching, operator-led mentorship and capital-efficient growth frameworks tuned for the Middle East. This first-mover advantage allows the Launchpad to sit at the intersection of government vision, private capital and youth ambition — channeling national investment into measurable enterprise outcomes.
Through 16-week founder residencies, an exclusive practitioner faculty (operators who have built and scaled in Muscat, Dubai and Riyadh), and partnerships with Omani ministries and family offices, JBS Business Launchpad is laying the groundwork for a generation of regionally-competitive Omani enterprises — serving the Sultanate, the GCC and beyond.
Building Now
2025: Launch of the national cohort — 40 founders across priority industries, with NLP-based executive coaching and curated market-access days.
2026: Expansion into corporate innovation sprints, intrapreneurship training inside family businesses, and the first Omani Innovation Index.
2027 onward: Full Founder Operating System for Omani SMEs — scaling regionally and exporting the model across the GCC.
Transforming the Omani Enterprise Landscape By 2030, JBS Business Launchpad will:
Position the Sultanate of Oman as the GCC's leading hub for youth-driven enterprise.
Graduate thousands of Omani founders annually through structured, operator-led programs.
Embed innovation as a repeatable discipline inside the Sultanate's largest private and public organisations.
Drive measurable national outcomes — revenue, exports, employment — aligned to Oman Vision 2040.
At the core of JBS Middle East’s growth story lies ebook Middle East – our flagship platform and the first unified digital ecosystem for GCC tourism. Built with a bold vision and strong foundations, ebook Middle East is designed to change how people travel, connect, and experience the region.
The Journey to 2030
JBS Middle East has invested strategically to build a seamless, AI-powered platform that integrates flights, hotels, attractions, and the forthcoming GCC Grand Tours Visa (launching 2025). This first-mover advantage allows ebook Middle East to become the region’s Schengen-style gateway, enabling multi-country itineraries across Oman, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.
Through agentic AI personalization, exclusive airline partnerships (Oman Air, Salam Air), and curated local experiences, ebook Middle East is setting the foundation for a $1 billion travel network spanning the Middle East, Asia, and Europe.
Building Now
2025: MVP launch with flights, hotels, events, and visa integration.
2026: Expansion into predictive AI itineraries, AR/VR guides, and advanced corporate travel management.
2027 onward: Full Travel OS for leisure and business travelers, scaling across GCC and beyond.
Transforming the GCC Travel Landscape
By 2030, ebook Middle East will:
Position the Sultanate of Oman as the region’s tourism transit hub.
Facilitate millions of seamless intra-GCC and international trips annually.
Enable governments, corporations, and leisure travelers to access a single-window travel ecosystem.
Drive sustainable cultural exchange through the JBS Foundation.
Our Vision
ebook Middle East is more than a booking platform — it is the future of GCC tourism. Powered by JBS Middle East’s resilience, innovation, and partnerships, it will redefine travel across borders, empower businesses, and create unforgettable journeys for generations to come.
Our Vision
JBS Business Launchpad is more than a program — it is the engine of Oman's next economy. Powered by JBS Middle East's resilience, faculty and partnerships, it will redefine how ambition becomes enterprise, and how enterprise becomes national prosperity.
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