At the core of JBS Middle East’s growth story lies ebook Middle East – our flagship platform and the first unified digital ecosystem for GCC tourism. Built with a bold vision and strong foundations, ebook Middle East is designed to change how people travel, connect, and experience the region.

The Journey to 2030

JBS Middle East has invested strategically to build a seamless, AI-powered platform that integrates flights, hotels, attractions, and the forthcoming GCC Grand Tours Visa (launching 2025). This first-mover advantage allows ebook Middle East to become the region’s Schengen-style gateway, enabling multi-country itineraries across Oman, Saudi Arabia, UAE, Qatar, Kuwait, and Bahrain.

Through agentic AI personalization, exclusive airline partnerships (Oman Air, Salam Air), and curated local experiences, ebook Middle East is setting the foundation for a $1 billion travel network spanning the Middle East, Asia, and Europe.

Building Now

• 2025: MVP launch with flights, hotels, events, and visa integration.

• 2026: Expansion into predictive AI itineraries, AR/VR guides, and advanced corporate travel management.

• 2027 onward: Full Travel OS for leisure and business travelers, scaling across GCC and beyond.

Transforming the GCC Travel Landscape

By 2030, ebook Middle East will:

• Position the Sultanate of Oman as the region’s tourism transit hub.

• Facilitate millions of seamless intra-GCC and international trips annually.

• Enable governments, corporations, and leisure travelers to access a single-window travel ecosystem.

• Drive sustainable cultural exchange through the JBS Foundation.

  
  

Our Vision

ebook Middle East is more than a booking platform — it is the future of GCC tourism. Powered by JBS Middle East’s resilience, innovation, and partnerships, it will redefine travel across borders, empower businesses, and create unforgettable journeys for generations to come.